Hands-on workshop on sustainability with Xavier Font

How to market and communicate your authenticity and sustainability​

This hands-on workshop aims to empower tourism and hospitality businesses to elevate their sustainability communication. It features two main sessions:

Morning Session
Discover how to leverage sustainability for business benefits, such as reducing costs, enhancing customer satisfaction, and building loyalty. This session includes practical examples and collaborative brainstorming activities.

Afternoon Session
Dive into the creation of sustainable experiences aimed at mitigating seasonality. Learn about experience design, market adaptation, and crafting unique off-season offerings.

Refreshments and lunch will be provided.